I recently read a book Review by fs.blog about the The Eternal Pursuit of Unhappiness.- Ogilvy and Mathers
PS… Don’t let the title throw you off.
A marketing and advertising organization whose road map is focused heavily on creativity.
Below is an excerpt from the fs.blog, check out their blog, they have some interesting articles, specifically in regards to decision making. I have added some of my own notations to their quoted text, in the grey boxes.
Ogilvy and Mathers have 8 principles.
“If fear is our principal adversary, then, courage is our chief ally. It is the first of the eight creative habits for good reason: it is the habit that guarantees all the others.
In the absence of courage, nothing worthwhile can be accomplished.”
“Helen Keller, the deaf and blind activist, was asked by a journalist what she thought would be worse than being born blind. She replied without missing a beat, ‘to have sight and no vision.’”
” ‘He who no longer pauses to wonder and stand rapt in awe,’ Einstein pronounced, ‘is as good as dead; his eyes are closed.’
It is only in the open state of curiosity that we can explore, dream and make babies in our heads.
For a start, we have to ask stupid questions like a pesky 6-year-old.
Once again, Einstein has something to say on the matter (as well as proving that he would have made a very short-lived cat): ‘I am neither especially clever nor especially gifted,’ the physicist said. ‘I am only very, very curious.’ “
“David (Ogilvy) never entirely grew up.
He would heckle in meetings, throw chocolate cakes at dinner parties and roll down grassy slopes in Brooks Brothers suits.
He told us to develop our eccentricities while we’re young so people would not think we’re going gaga as we got older.
Like all creative people, David knew that necessity may be the mother of invention, but it is horseplay that’s most certainly the father.”
“We are a company of problem solvers.
Our job requires us to be brutally honest and totally dedicated to the truth.
For unless we know the truth, in all its unlovely details, how are we going to go about the business of problem solving.
The tendency to be nice and avoid telling the truth is so omnipresent in human beings that it can properly be considered a characteristic of human nature.”
“We waste our beautiful mind by leaning lopsidedly on logic.
We are in the business of creativity and discovery. What clients value most about us is our ability to find one-of-a-kind solutions for their business problems through intuitive leaps.”
“Ironically, most agencies fail to grasp the fragility of the idea-generation process.
The notion that bureaucratic sausage factories pumping out fodder for meetings will solve the problem is ludicrous, as are the box-ticking, paint-by-numbers follow-up sessions.
The work is, not infrequently, as dull as the meetings that precede it.
Bureaucracy has no place in an ideas company.”
“If the client kills your day, do him a better one.
If he kills the better one, do him an even better one.
If he kills that even better one, do him your damn best one.
Dogged determination is often the only trait that separates a moderately creative person from a highly creative one.”
Rory Sutherland – Counterintuitive Thinking
Behavioural Economics, Humans, and Advertising
View more talks by Rory Sutherland on – Link YouTube